Soccer Holdings, LLC. — parent company of Louisville City FC and Racing Louisville FC — has collaborated again with the renowned Dr. Mark and Cindy Lynn and family on a partnership extending well beyond naming rights announced Friday for the clubs’ new training facility.
Louisville’s professional soccer teams and the Lynns are operating side by side at what’s now known as the Lynn Family Sports Vision & Training Center. In addition to housing day-to-day operations for LouCity, Racing and their back-office staff, the facility offers the same array of services to the community used to keep professional soccer stars at their peaks.
Visit LynnFamilySportsVisionandTraining.com or call (502) 308-LYNN to book a session. Options including sports vision testing, training and specialized therapy for those who have suffered concussions, strokes or traumatic brain injury.
"We are very proud to expand upon our partnership with the Lynns, a family whose values and principles align with ours,” said Soccer Holdings president Brad Estes. “It sounds cliche, but we absolutely would not be in this position without their support. The cutting-edge technology of Lynn Family Sports Vision & Training will be a game changer for not only our players but for athletes of all ages and crafts.”
The Lynn Family Sports Vision & Training Center naming rights mark the latest philanthropic move for the Lynns, who proudly support a number of organizations such as the Visually Impaired Preschool Services, Kid Center for Pediatric Therapies, Down Syndrome of Louisville, Kosair Children’s Hospital, The Lord’s Kitchen, West Side Track Club, Compassion International, Future Farmers of America, 4H, JDRF and the American Cancer Society. They’re also well known for providing scholarships to students at Simmons College, Bellarmine, University of Louisville and Owensboro Community Technical College.
Lynn is a highly successful eye care provider as the head of Dr. Mark Lynn & Associates. His latest venture, Lynn Family Sports Vision & Training, is also operated by wife Cindy and son Mark.
“Opening the Lynn Family Sports Vision & Training Center is exciting as we work with athletes of all ages on improving their ability to process,” Lynn said. “That’s from the pros we currently work with to the collegiate level, school age or even the weekend warriors that just want to beat their friends. We specialize in all sports including boxing, mixed martial arts, tennis, baseball, basketball, lacrosse, field hockey, golf and volleyball — just to name a few.
“However, we are much more than just sports trainers. Some of the equipment and tools we use are mimicked by the Navy Seals and Special Forces Units to help in processing situations better and in making more sound decisions. These techniques can assist those recovering from concussions, traumatic brain injury and stroke so we can help put their lives back together.
“We also can help with people who have trouble processing things they see, such as adult reading issues or children dealing with attention deficit hyperactivity disorder. We can also work with the average person wanting to sharpen his or her mind.
“We have many things to offer, and we are proud to be able to start this new venture with LouCity, Racing Louisville and the cIty we dearly love, Louisville.”
The Lynns — blessed with four children and 16 grandchildren, with a 17th on the way — have been fixtures at LouCity and Racing Louisville games while becoming a key part of both clubs’ success on the pitch. Earlier this year, Lynn Family Sports Vision & Training became available to all players as an option to hone their craft.
According to the Lynns, more than 80% of all perceptual input in sports is visual. However, athletes and trainers rarely think to improve visual systems past glasses or contacts — what the Lynns view as the bare minimum to address. Lynn Family Sports Vision & Training works to improve an athlete's optical system (eyes) and perceptual system (brain).
One of Lynn Family Sports Vision & Training’s top advocates is Racing Louisville goalkeeper Michelle Betos. She’s leading the top-tier National Women’s Soccer League in saves and shutouts near the midpoint of Racing’s inaugural season while taking part in regular tests and training.
“The sports vision training has been a bit of a dream come true,” Betos said. “As an athlete you are constantly chasing gains and 1% improvements. I’ve learned throughout my career that it is not the big things you do once in awhile that have the biggest impact but the little things you commit to every day. That is exactly what the eye vision training has provided me. Once we identified my weaknesses, we have gone to work in so many creative ways to improve my ability to track a shot left and right, up and down, through crowds of people in the box or even differently lit stadiums.
"As a goalkeeper, and for most athletes, every inch and second counts. For me, it can literally decide whether we win or lose a game. In just three months’ time I can honestly say I have gained those inches and made saves that I wasn’t before. I truly believe the commitment my teammates and I have made to this training has resulted in more points for Racing Louisville. We are so lucky to have access to this incredible training tool. “
LouCity and Racing recently moved into the Lynn Family Sports Vision & Training Center, a privately financed, $15 million project. The building includes customized locker rooms for both clubs, a weight room, dining hall, media/film room and several fields, both grass for the pros and state-of-the-art turf used for the youth academy, camps, clinics and community events.
Ground was broken Aug. 4, 2020, on the facility, which was built by AML Construction and operated by ASM Global.