Guillermo Sanchez Zamora

Academy Executive Director

Since joining the LouCity & Racing Academy in 2022, Guillermo Sanchez has been dedicated to sharing the lessons learned from a lifelong journey in global football. Originally a professional player for Estrella Roja and UCV FC in Venezuela, Guillermo transitioned to coaching with a desire to better understand the game and its players, earning a Master’s in Sports Psychology (2010) and his US Soccer ‘A’ License (2014).

His path has been shaped by the diverse football cultures of four continents, having had the privilege to work with clubs such as:

South America: Deportivo Táchira, Cerro Porteño, and The Strongest.

Asia & Europe: NorthEast United, Kerala Blasters, and AO Trikala.

United States: Orlando City (MLS) and Chicago House (NISA).

A proud graduate and former coach of Graceland University, Guillermo remains a student of the game. By recently completing his US Soccer Technical Leadership License (2025), he continues his commitment to providing our Academy players with the most thoughtful, holistic, and up-to-date environment possible for their growth—both as athletes and as people.

Kristen Wallace

Academy Business Director

Having worked with Mockingbird Valley SC and Kentucky Fire Juniors since 2007, when eventual Louisville City FC founder Wayne Estopinal purchased the club, Wallace has had a presence full-time in youth soccer since 2011. She helped launch the Louisville Lightning PASL team in 2009 and assisted the fledgling Louisville City FC before it had full-time staff. Prior to working in soccer, Wallace worked on the business development team at TEG Architects and worked two seasons with the Louisville Fire arena football team. 

Craig Jones

Academy Business Director

A successful head coach at Hanover College and a longtime assistant coach at Bellarmine University, Jones has been working with elite local soccer players for nearly two decades. A native of Washington where he played for Western Washington University, Jones earned his Master’s in sports administration from Louisville in 2002. In addition to his experience coaching collegiate soccer, Jones has more than a decade of experience coaching at the youth level with United 1996 and Kentucky Fire Juniors. He holds a USSF A License and a National Youth Coaching License.